After growing at an exponential rate for 2 years straight, Instagram has become one of the rising stars of social media. Its focus on photos and the sense of closeness it provides have produced new ways to use visual marketing. Instagram offers an opportunity for brands to diversify their content as a means to broaden their online reach.
Yet, many still see limitations in the service and refuse to use it for their brand, missing out on a one hundred million strong user base they could potentially engage. But the 5 most commonly cited reasons to not consider Instagram as a social media marketing platform just aren’t true.
So it’s about time I debunk these 5 biggest misconceptions about using Instagram for business. (To continue reading please click on the link below.